At Curative, our values guide every conversation, decision, and interaction. Our values anchor every product we create and every service we provide.
We have five primary values that are based on our vision and provide the foundation for everything we do:
- People as a Competitive Advantage
- What’s Best for Our Customer
- Diversity and Inclusion
People as a Competitive Advantage
We value and support our team members as a competitive advantage.
We say, “team members,” not “employees,” because our people are resources to be invested in, not expenses to be managed; and because teamwork is essential to our success in helping customers.
We strive to attract, develop, retain, and motivate the most talented, caring team members who work together as partners. We provide the tools and training that team members need to succeed in their work, and we want them to be responsible and accountable for their functions.
We expect the best from our team members, and we thank them for their outstanding performance.
We believe everyone on our team is important and deserves respect for who they are and how they can contribute to our work together. Products don’t fulfill the promise behind a brand, people do; people who are talented, motivated, and more energized than our competitors.
When our team members are in the right jobs, spending time on the right things, feeling good about their contributions, fully using their skills and learning new ones, leading well, and having fun, they’ll do what’s right for the customer.
When they’re properly supported, rewarded, and encouraged, they’re even more satisfied with their jobs, providing even better service for our customers. This can generate more loyal, lifelong customers, which can lead to more revenue, greater profits, and a higher stock price.
Our team members are our most important constituents because they’re the single most important influence on our customers. Some people say loyalty to a company is a thing of the past. We don’t believe that. People naturally aspire to a larger purpose beyond themselves. They want to believe in their company and the good it can do. Don’t we all?
We want every team member to be able to say, “I chose the right company. I’m valued. I’m rewarded. I’m recognized. We work hard, and we have fun too. I enjoy my work.”
We strive to be recognized by our stakeholders as setting the standard for integrity and principled performance. This is more than just doing the right thing. We also have to do it in the right way.
Honesty, trust, and integrity are essential for meeting the highest standards of corporate governance.
Our ethics are the sum of all the decisions each of us makes every day. Everything we do is built on trust. It doesn’t happen with one transaction, in one day on the job, or in one quarter. It’s earned relationship by relationship.
Diversity and Inclusion
We want to build and sustain a diverse and inclusive culture for all Curative Biosciences team members; one where they feel valued and respected for who they are as well as for the skills and experiences they bring to our company. We want team members to feel comfortable and enjoy being part of our community, knowing they can build a career here and help the company succeed.
Our commitment to diversity and inclusion is key to being a great company. It’s a business imperative that lets us take advantage of the creativity and innovation that come from multiple perspectives. It also allows us to respond quickly and effectively to customer needs. And it helps us understand our customers more fully, see business opportunities in new ways, and succeed in serving the needs of all customers.
We value and promote diversity in every aspect of our business and at every level of our organization.
Our goal is for the diversity of team members to reflect the diversity of the communities we serve. We need to attract, develop, and retain the best-qualified, most diverse group of team members we can find, and each leader is accountable for measurable, sustainable results in this effort.
The spirit of diversity and inclusion lives in our hearts and minds and, most importantly, in our behaviors and the way we conduct business. These include:
We all have the responsibility to be the link between the vision of Biosciences and our customers. This is not the exclusive domain of managers. We define leadership as the act of establishing, sharing, and communicating our vision, and as the art of motivating others to understand and embrace our vision.
Our leaders need to be accountable to share the credit and shoulder the blame. They give others the responsibility and opportunity for success. Good leaders inspire teams to have confidence in their leadership; great leaders inspire team members to have confidence in themselves.
We want all team members to be able to lead themselves, lead the team, and lead the business.
When a customer has a need, we have to be able to respond quickly. That’s a competitive advantage. Leaders consider themselves equal partners in a team effort to achieve our vision. When the team needs help, leaders pitch in just like everyone else.
The best leaders are the best coaches. They don’t rely on authority or force of personality. They are confident in the inherent knowledge and talent of every team member. They believe our team members have the answer to every problem and see the potential in every opportunity. Leaders empower themselves and team members to develop ideas, test them, quantify the results, and then share the good ones with our other functions.
Leaders connect to our vision. They share their passion and their discipline about how to make our vision come alive. Leaders inspire outstanding performance. How we behave as leaders is just as important as the results we get. Leaders care about their team members’ success, development plans, and professional dreams.
Leaders learn from each other. That’s an advantage of being a big company. We share ideas and search for the best ones. We’re always searching for the best way to do something and adopting it wherever it applies. We will be relentless in our quest to improve our service, keep customers and attract new ones, support our community, increase revenue, and manage expenses.
It’s not the strongest or most intelligent companies that survive, but those that best adapt to change and take full advantage of the knowledge and experience of the whole team.