Our vision and values guide every action we take and every decision we make. They come to life in the way we conduct business, and the way we prioritize our day-to-day activities. They help keep the focus on what matters most at any given time.
Our goals reflect the challenges and opportunities of today’s reality, clearly state our aspirations for the future, and ensure we are focusing on activities for the next generation.
We want to become the leader in the CBD industry in these six areas:
Our commitment to science is one of the factors that sets the company apart.By aligning ourselves with well-respected universities and laboratories in funding and conducting clinical studies, our aim is to contribute to evidence-based research.
Customer Service and Guidance
We want to know and understand our customers and their health concerns. Then, to help them, we want to provide best-in-class service that will help them reach their goals.
Team Member Engagement
Team members are our most valuable resource and a key competitive advantage. We want to be an employer of choice, a company where people matter, teamwork is rewarded, everyone feels respected and empowered to speak up, diversity and inclusion are embraced. How our work gets done is just as important as getting the work done.
By using innovative research to create and deliver new products, we want to create lasting value for consumers and increased efficiency for our own internal operations. We understand that the true value of innovation is when technology directly serves our customers’ needs.
We want to make communities better through our products and services, culture and operations, and philanthropy. We want to advance diversity and social inclusion, create economic opportunity, and accelerate the transition to a lower-carbon economy and healthier planet.
We want to earn the confidence of shareholders by maximizing long-term value. Our goals are consistent performance over time and best-in-class returns achieved through knowing customers and what they need; managing risk; operating efficiently and effectively; maintaining a strong balance sheet; and having a world-class leadership team.