Culture is the most important part of a company’s success. At Curative, we are focused on a culture of working together to help our customers.
We define “culture” as understanding our vision and values so well, that you instinctively know what you need to do when you come to work each day.
Culture is the attitude we bring to work every day — the pattern of thinking and acting with the customer in mind. It’s the habit of doing the right things, and doing things right. It’s behaviors and attitudes that are core to who we are: respecting differences, honoring deadlines, listening to each other, keeping promises, returning phone calls and emails as promptly as we can, and being actively engaged in meetings.
It is the role of all team members to understand our culture, internalize it, live it, teach it, and reinforce it.
Our success has as much to do with attitude as aptitude. It’s what’s in our hearts, not just our heads.
Our success depends on how much we care for each other, our customers, our communities, and our shareholders.
Central to our culture are the following mindsets:
- Caring is Core to Who We Are – We always want to be warm, welcoming, and humble; to take the time to listen and genuinely understand; to have empathy during the tough times; and to make a positive difference in people’s lives.
- Can-Do Attitude – If there’s a better way, we’ll work hard to find it. We want to go the extra mile to do what’s right; find options that are simpler, easier, and better; and own each moment to make lasting, positive experiences for our customers.
- Better Together – Working together makes the difference. We all work for the customer; we honor our promises to each other and our customers.
Enthusiasm and caring are what allow ordinary people to do extraordinary things. As part of our culture, we want our team members to have fun because success without fun never lasts, and fun without success isn’t much fun. This means enjoying our work, enjoying the people we work with, enjoying the difference we make in the lives of our customers and community, and celebrating our achievements together as a team.
One Curative Team
All team members can bring our caring mindsets to life in their daily work, whether we interact directly with customers or work for them behind the scenes. We believe that operating according to our mindsets not only makes Curative a great place to work, but also helps us deliver the best experience for our customers.
At Curative, we show our customers we care about them at every moment of the relationship by making it easy for them to do business with us, providing brilliant service to them, and ensuring they feel valued.
Every time we serve a customer, we should ask ourselves, “If I were the customer in this situation, how would this experience feel for me?” That’s what we mean by caring at Curative; imagining ourselves as the customer.
Every team member has one thing in common; we all work for the customer. Every day, our customers say to us, “Know me. Know who I am. Know what I need. They say, “Appreciate me and the business I bring to you. Treat me like a friend. Thank me. Reward me. If I give you more of my business, then give me a better deal and keep up your great service.”
Culture First, Size Second
We never put size ahead of culture. We get bigger by getting better. We don’t get better by getting bigger. By “better” we mean putting ourselves in the best position to be there for our customers when they need products to make them or their loves ones feel better.
We want to be a leader in our industry in growth in revenue and profitability. But we think about achieving these goals in a very different way. We must do what’s right for our team members, customers, and community first, and then we will earn sustained profits and have our shareholders see us as a great investment.